BOSTON (AP) - Actor David Hasselhoff flashes a dreamy smile and displays a lean tank top-clad torso in giant photo cutouts that his fans apparently can't leave alone.
About 550 of the cutouts were stolen from outside Cumberland Farms convenience stores in recent weeks.
Cumberland brand strategy specialist Kate Ngo says only about 20 remain for the roughly 570 stores in New England and Florida.
The company is using the cutouts in an advertising campaign to sell iced coffee.
Ngo says Cumberland is flattered by the attention its ads featuring "the Hoff" are drawing. She's just asks anyone with a Hasselhoff to keep it safe.
Sixty-year-old Hasselhoff is best known in the U.S. for his work alongside a talking car in the TV show "Knight Rider" and as a lifeguard in "Baywatch."
You may also like...
Destiny Witte: Mom accused of having sex with teen boy
Bikini Photos: 2012 Hooters International Swimsuit Pageant
Fast Food Beatdown: Man beats McDonalds manager for not serving him
Shaaaaaaaaaark: Best fake shark pic ever in Tampa
Falling Bullet: Florida man randomly shot while watching fireworks
Octonude: Octomom gets naked for cash
Lesbian accusations: Florida's Lt. Governor Jennifer Carroll says women who look like her aren't lesbians
Supremely GROSS: Guy finds roaches baked into his Pizza Supreme
Unhappy Meal: Woman attacked in McDonald's drive-thru
Deadly Game: Teen dies playing Russian roulette
South Beach Cannibal: Homeless man's face chewed off
Cheerleader sex: Former Ben-Gal pleads not guilty to sex with teen
Bad girls: Teen girls arrested in slaying death of cabbie
Photos: Ex-Charlie Sheen Goddess Bree Olson
Amazing surgery: 33-pound tumor removed from 2-year-old
Naughty Schoolgirls: Naughty schoolgirl night at Tampa club pictures
Sting: 31 pimps and prostitutes arrested (with pics)
Outrageous mug shot galleries...
Strange: Most notorious or unusual mug shots we've seen
Teachers:Teacher arrest mugshots
Jaw droppers:Open mouth mug shots
Smilers: Happy mug shots
Laughers: What's so funny mug shots
Prostitutes: Prostitute mug shots
Athletes: Professional athlete mug shots
Porn arrests: Child porn arrest mug shots
Local Mugs: Hillsborough County Mug shots
More unusual mug shots and galleries: 10 News slideshows and galleries
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)